In a general hospitality or dining context, the male equivalent of a hostess is simply called a "Host." While "hostess" is a gender-specific term for a woman who welcomes and seats guests in a restaurant or event, "host" has historically been the primary term for a man in that role. In many modern environments, "host" is increasingly used as a gender-neutral "umbrella term" for anyone performing those duties, regardless of gender. However, in specific cultural contexts like Japan’s specialized entertainment industry, the term "Host" refers to a professional who works in a "Host Club," where they are paid to provide conversation and drinks to female clients. In the world of aviation, the term "air hostess" has almost entirely been replaced by the gender-neutral "Flight Attendant," though if a male is specifically referred to in that historical context, he is sometimes called a "Cabin Host" or simply a "Steward." Regardless of the setting, the title "hostess" is almost never applied to a man, as the suffix "-ess" is strictly feminine in the English language, making "host" the correct and standard professional designation.