What is a tourism product?

Tourism products include all services or experiences that are offered primarily to tourists in the destination they are visiting, such as accommodations, restaurants, fishing trips, hunting excursions, aurora tours, sightseeing trips, museums, cultural centres, arts and crafts stores, or Indigenous cultural experiences ...



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Characteristics of Tourism Product
  • Inflexibility.
  • Inventory / Perishability.
  • Inconsistency.
  • Intangibility.
  • Immovable.


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A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them. Distribution strategies need to be adapted to the type of product marketed. Tourism products can be distributed intensively, exclusively or selectively.

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Characteristics of Tourism Product
  • 1 Characteristics of Tourism Product.
  • 2 Inflexibility.
  • 3 Inventory / Perishability.
  • 4 Inconsistency.
  • 5 Intangibility.
  • 6 Immovable.
  • 7 Other important characteristics of a tourism product.
  • 8 Authenticity.


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