Air Canada's strategy for 2026 is centered on "Going Global" through aggressive international network expansion and fleet modernization. The airline is currently executing a massive growth plan that includes launching several new intercontinental routes from its Toronto, Montréal, and Vancouver hubs to destinations in Europe and Asia, such as Catania, Italy; Palma de Mallorca, Spain; and Shanghai, China. To support this, Air Canada is in the midst of a fleet program to acquire approximately 90 new aircraft by 2029, including the fuel-efficient Airbus A321XLR and Boeing 787 Dreamliner. Beyond passenger travel, a key pillar of their strategy is revenue diversification, specifically growing "Air Canada Cargo" and "Air Canada Vacations" to create more resilient income streams. Financially, the airline is targeting $30 billion in operating revenue by 2028 with an ambitious EBITDA margin of at least 17%. They are also heavily focused on "Climate Ambition," aiming for net-zero emissions by 2050 by investing in Sustainable Aviation Fuel (SAF) and carbon-reduction technologies, positioning themselves as a premium, environmentally-conscious flag carrier in the competitive North American market.