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What is alternative and sustainable tourism?

'Alternative tourism is an umbrella term for all forms of travel opposed to mass tourism. A special attention is paid to economic, social, cultural and environmental considerations. Alternative tourism aims to have a neutral or positive impact on its destinations.



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The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.

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Sustainable tourism is often separated in 3 sub-categories:
  • Responsible tourism: Tourism that minimizes environmental damage and carbon footprint.
  • Solidarity tourism: Tourism that aims to develop territories and help local communities.
  • Fair tourism: Tourism based on the principle of fair trade.


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The 4 Pillar Approach To Sustainable Tourism
  • CarpeDM Vision: We are dedicated to enhancing the lives of the local community by creating authentic experiences for world travellers.
  • CarpeDM Mission: ...
  • The four pillars include: Environmental Responsibility, Social Equity, Economic Health, and Cultural Vitality.


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Read on to learn what makes up sustainable tourism.
  • Benefits Local Economic Development. ...
  • Ensures Tourism Development Benefits Both Community and Environment. ...
  • Meets Both Profitability and Viability. ...
  • Becomes Part of the Local Culture. ...
  • Reinvests in the Local Region.


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Thus, sustainable tourism should: Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.

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Alternative tourism, also known as specific interest tourism (SIT) involves travel that encourages interaction with local government, people and communities.

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Ecotourism or green travel makes protecting the environment the main concern. Sustainable tourism goes further than that. It looks at protecting people, their culture and their future as well as their past. It also focuses on the traveller having a good time in whichever way that feels meaningful to them.

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What are the key trends driving Alternative tourism? The growing popularity of dark destinations, new tour launches, the growing interest of travelers in places having a cultural history, and increasing awareness about sustainability amongst travelers are some of the key trends in the market.

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Sweden is the world's most sustainable travel destination, according to Euromonitor International's 2023 Sustainable Travel Index.

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Overtourism. -Results from unplanned, poorly managed tourism that seeks to maximize revenue by allowing as many tourists as possible. -Concentrates tourists into small areas without regard to the destruction this causes. -Considers revenue as the chief goal of tourism. -Results in the destruction of natural environment.

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As a tourist you have a responsibility to protect the natural environment you are visiting so that future generations can enjoy it as you have. This means following footpaths rather than stomping through unspoilt habitat, disposing of litter correctly, and trying to reduce using single-use plastic when you can.

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One of the main challenge of sustainable tourism is to deliver a practical ecologically sustainable tourism. We have heard enough talks about sustainable tourism but not enough definitive advice and guidance on how to convert the theory into practice.

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