Destination branding examplesSome successful examples of destination branding include “I Amsterdam” for Amsterdam, Netherlands, which has become an iconic symbol of the city's open and welcoming culture.
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Destination can describe where you are going, like a traveler whose destination is Paris, or a place that is known for a particular purpose, such as a hip new music club that's a destination for fans of indie rock.
While destination marketing's main focus is on the attraction of tourists and visitors and is more likely to rely on advertising of some sort mixed with other methods, the branding of a place covers all the communication of the place.
One of the greatest risks in the multi-stakeholder environment of an NTO is unclear thinking, which tries to be all things to all people. This results in a destination brand that is indistinct and forgettable rather than distinctive and memorable.