What is an example of a product in a travel agency?

Travel Product means the service or product provided by a Third-Party Travel Provider, for example, a flight, tour, cruise, or insurance.



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Man-made tourism products include: a) Culture (sites and areas of archaeological interest, historical buildings and monuments, places of historical significance, museums and art galleries, political and educational institutions, religious institutions); b) Traditions (pilgrimages, fairs and festivals, arts and ...

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Basic functions of a tourism product
Besides being a part of the main activity, it facilitates to live the total experience of the trip as the tourist wants. It facilitates transport to and from the destination, as well as within the destination itself. Enhance the social interaction of the tourist during the trip.

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A travel agency company typically attracts customers who are looking to plan a vacation or business trip. These customers may be seeking assistance with booking flights, hotels, car rentals, and other services related to their travels.

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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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Table Of Contents
  • Attraction.
  • Activities.
  • Accessibility.
  • Accommodation.
  • Amenities.
  • Affordability.


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Tangible tourism products are those that can be seen, touched, or experienced by tourists. They are often physical objects such as buildings, monuments, natural features, or works of art.

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A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them. Distribution strategies need to be adapted to the type of product marketed. Tourism products can be distributed intensively, exclusively or selectively.

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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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