A destination marketing strategy is a plan to accomplish a key objective, usually attracting more visitors to a city, region, or country. Strategies are based on principles and can be viewed as the overall “game plan”. On the other hand, tactics are the specific means by which a strategy is executed.
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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.
Destination life cycle : There are six stages of any tourism destination; there are exploration, involvement, development, consolidation, stagnation and decline.