Rabbit LINE Pay is one of the leading mobile payment and e-wallet services in Thailand, formed as a joint venture between the popular messaging app LINE, the Rabbit Smart Card system (used for the BTS Skytrain), and the Advance Info Service (AIS). It allows users to make cashless payments both online and at physical merchant locations by scanning QR codes. In 2026, it is integrated into the daily lives of millions of Thai residents, serving as a primary method for paying utility bills, topped-up skytrain fares, cinema tickets, and food delivery. Users can link their bank accounts or credit cards directly to the app or top up their "Rabbit" balance at kiosks. For travelers visiting Thailand, it is a highly convenient way to pay at street markets and small vendors who may not accept traditional credit cards but do support QR-based payments. It also features a peer-to-peer (P2P) transfer system, allowing LINE users to send money to their contacts as easily as sending a text message.