Tourism (market) segmentation denotes the process of classifying a population of tourists into subgroups homogeneous in terms of geographic, demographic, socioeconomic, psychographic, or behavioral characteristics.
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There are five main tourism sectors of the tourism industry. These sectors are transportation, accommodation, entertainment and attractions, food services, and trade associations and regulators.
The four segments of the hospitality industry are Food and Beverage, Accommodation (also referred to as Lodging), Travel and Tourism, and Entertainment and Recreation.
Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.
Exploration. In this first phase the destination receives few visitors, lured by natural attractions, such as pristine beaches; or by its culture, such as handicrafts or ethnic groups. ...