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What is social sustainability in tourism?

Social sustainability performance is one of the three pillars of ESG. It assesses a company's engagement with its workers, customers, suppliers, and the local community. It covers human rights, diversity and inclusion, health and safety, and community impact.



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Positive social impacts in tourism include learning about different cultures, increasing tolerance and inclusion through LGBTQ+ travel, increasing amenities (e.g., parks, recreation facilities), investment in arts and culture, celebration of Indigenous peoples , and community pride.

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There are many social benefits of tourism, demonstrating positive social impacts. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage.

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Sustainable tourism is often separated in 3 sub-categories:
  • Responsible tourism: Tourism that minimizes environmental damage and carbon footprint.
  • Solidarity tourism: Tourism that aims to develop territories and help local communities.
  • Fair tourism: Tourism based on the principle of fair trade.


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Positive social impacts in tourism include learning about different cultures, increasing tolerance and inclusion through LGBTQ+ travel, increasing amenities (e.g., parks, recreation facilities), investment in arts and culture, celebration of Indigenous peoples , and community pride.

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Social tourism initiatives may take various forms, such as subsidized travel, discounted accommodation, or tailored packages of activities and events, which are specifically designed to meet the needs and preferences of the targeted groups.

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