The Disney100 celebration was a global event commemorating the 100th anniversary of the founding of The Walt Disney Company on October 16, 1923. Originally called the "Disney Brothers Cartoon Studio," the company was started by Walt and Roy Disney in a small office in Los Angeles. The centenary celebration, which officially kicked off in late 2022 and ran through 2023, was designed to honor the "storytellers" and the fans who have kept the magic alive for a century. It featured major events at all Disney theme parks worldwide, including the opening of new attractions like "Mickey & Minnie’s Runaway Railway" at Disneyland and the "Journey of Water" at EPCOT. The celebration emphasized the evolution of the brand from the first synchronized-sound cartoon, Steamboat Willie, to the acquisition of Pixar, Marvel, and Star Wars. It wasn't just about the parks; it included a traveling exhibition of artifacts from the Disney Archives, special limited-edition merchandise, and a series of films and documentaries highlighting the company's impact on global culture. The core message of the 100th anniversary was "Share the Wonder," inviting generations of fans to celebrate their personal memories of Disney stories.