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What is the 30 second elevator rule?

The primary aim of a 30 second elevator pitch is to distil the key message, which has to pique someone's interest in a few seconds, in order to secure a future interview or meeting with that person.



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The general concept is that you should be able to tell your story in a short elevator ride. 30 to 60 seconds is the ideal length, but 90 seconds is the longest I recommend.

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