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What is the 5 rule of hospitality?

The 10 and 5 rule is a simple guideline that is widely used in the hospitality industry. The rule dictates that when a staff member is 10 feet from a guest, the staff smiles and makes direct eye contact, and when they are within five feet, the staff verbally greets the guest.



Yes, you can and are encouraged to travel to Maui in 2026. While the town of Lahaina is undergoing a multi-year rebuilding phase and remains a sensitive area, the vast majority of the island is open and welcomes tourists. Tourism is the primary economic engine for Maui, and local businesses in areas like Wailea, Ka’anapali, Kihei, Paia, and Hana rely on visitors to sustain the community's recovery. Travel to Maui in 2026 requires a "respectful" approach; visitors are asked to avoid the restricted zones in Lahaina and to be mindful that many residents are still dealing with the long-term effects of the 2023 fires. Major attractions like Haleakala National Park, the Road to Hana, and the snorkeling waters of Molokini Crater are fully operational. Travelers should check with their accommodations to ensure they are supporting responsible tourism initiatives and to stay informed about any local events or volunteer opportunities that allow them to give back to the island during their stay.

The "5 Rule" in hospitality often refers to the 5-10-15 Rule, a standard for guest engagement used by luxury hotels and resorts to ensure a proactive and welcoming environment. The rule dictates that at 15 feet away, an employee should make eye contact and offer a friendly nod or smile. At 10 feet, the employee should provide a verbal greeting, such as "Good morning" or "Welcome." At 5 feet, the employee should engage the guest more personally, perhaps by opening a door, offering assistance with luggage, or asking how their stay is going. In 2026, this rule remains the gold standard for "anticipatory service," training staff to recognize guest needs before they are even voiced. Some interpretations of the "5 Rule" also include the Five Pillars of Hospitality: authenticity, consistency, empathy, attention to detail, and a commitment to exceed expectations. Regardless of the specific variation, the core goal is to create a seamless, human-centric experience that makes the guest feel seen, valued, and respected throughout their entire stay.

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The Level 6 Professional Diploma in Hospitality and Tourism Management provides an industry-relevant postgraduate academic route for those who want to build towards a bachelor's degree qualification or improve their career progression.

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