Today, following intense efforts to attract younger passengers, about 25% of the line's guests are under age 55 (with the average age being 57), with a few young families peppering the mix, especially in summers and during holiday weeks.
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Holland-America is far from a luxury cruise line. Along with Celebrity and Princess, it is just above the mainstream cruise line level of Carnival, Royal Caribbean, Norwegian, MSC, etc. With the premium lines you generally get somewhat better food and service and fewer kids.
The cruise lines that attracted the oldest passengers were mostly river cruise lines. Among major ocean cruise lines, Holland America Line also attracted an older passenger base, with an average age of 64. The luxury brand, Oceania Cruises, had an average age of 64.1.
In fact, a cruise is the perfect family vacation for seniors to partake in, because not only is the transportation part of the adventure, but there are plenty of activities for seniors to enjoy with the family as a group, or on their own should some family members choose to partake in other activities.
Pricing is dependent on several factors, including ship booked, destination and length of cruise; when compared to weeklong Princess cruise fares, Holland America prices tend to be pretty comparable, though entry-level and suite pricing can be less expensive than on Princess Cruises.
Holland America stands beside Celebrity at the top of the major cruise line ratings. Holland America has been known to cater to an older crowd, but that is an image they are working on changing and they do have programs for all ages.
For 150 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place.
Royal Caribbean International is by far and away the leader when it comes to the world's most expensive cruise ships, operating most of the top 10, including the whopping Allure and Oasis of the Seas. Ship-technology.com presents the costliest cruise ships ever built.
“Cruise vacations are a great option for seniors because they can do as much or as little as they want, depending on their level of ability,” says Ronald Pettit, senior specialist access manager with Royal Caribbean International. “Some seniors are quite active, while others are more relaxed.”