What is the basics of tourism marketing?

Like any other marketing activity, the purpose of tourism marketing is to promote the business, make it stand out from rivals, attract customers, and generate brand awareness. It also uses the same marketing channels. Digital channels such as social media, search engine marketing, affiliate marketing, etc.



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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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The factors that generate the tourist movements as well as the basic elements necessary for the development of tourism - resources, material and technical infrastructure, personnel and transport will be analyzed.

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A group of interrelated, interdependent and interacting three basic elements – tourists, geographical elements (traveller generating region, tourist destination region and transit route region) and tourism industry – that together form a single functional structure.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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All tourism shares some important characteristics:
  • Intangibility: you can't hold tourism.
  • Perishability: an unsold plane seat is a lost opportunity to make money.
  • Seasonality: customers may be more or less likely to go somewhere with changing seasons.


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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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