While there are many beautiful towns, Stresa is widely considered the "best" and most popular city for visitors to Lago Maggiore in 2026. Located on the western Piedmont shore, it serves as the primary gateway to the Borromean Islands (Isola Bella, Isola Madre, and Isola dei Pescatori), which are the lake's top attractions. Stresa is famous for its elegant "Belle Époque" hotels, manicured lakefront promenades, and the Mottarone cable car, which offers panoramic views of the Alps. For those seeking a larger, more local vibe, Verbania is an excellent alternative, home to the world-renowned Villa Taranto botanical gardens. If you prefer a quaint, romantic atmosphere, Cannobio near the Swiss border offers a colorful harbor and a charming medieval old town. For travelers coming from Milan, Laveno-Mombello on the eastern shore is the most convenient rail-linked hub. Ultimately, Stresa wins for most tourists because it perfectly balances luxury, transport accessibility, and proximity to the lake's most iconic historic sites.