What is the biggest competitive advantage?

Some common examples of competitive advantage include:
  • The team.
  • Unique access to technology or production methods.
  • A product that no-one else can offer (protected by IP law or patents, etc.)
  • Ability to produce and sell at a lower cost (known as cost leadership)
  • Brand and reputation.




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The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.
  • Same Product, Lower Price. ...
  • Different Products With Different Attributes. ...
  • Hold Your Positions Through Defensive Strategies. ...
  • Pool Resources Through Strategic Alliances.


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They include, but are not limited to, some of the following: Access to natural resources not available to competitors. Highly skilled labor. Strong brand awareness.

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According to Porter, there are five forces that represent the key sources of competitive pressure within an industry They are:
  • Competitive Rivalry.
  • Supplier Power.
  • Buyer Power.
  • Threat of Substitution.
  • Threat of New Entry.


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Porter's four competitive strategies are cost leadership, differentiation, cost focus, and differentiation focus strategies.

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