Founded in the USA in 1957, Enterprise is the world's largest car rental company, serving globally, with almost 10.000 offices in almost 100 countries.
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In the early sixties, Avis launched the slogan We try harder, positioning ourselves as the world's number two car rental company. Or rather the car rental company that must constantly prove itself to be as good as the No. 1, again and again.
As you have noted, Enterprise do not include insurance for most rentals. They add on insurance, paid when you pick up the keys, so is not usually good value. Almost always much more expensive.
“For many years, The Hertz Corporation ('Hertz'), along with its affiliates and subsidiaries, has been falsely reporting thousands of its own customers for stealing its rental cars. These theft reports are infected with serious problems that cause them to be false, misleading, and unverified,” one lawsuit states.
Lower prices: Because of the higher mileage and potential for wear and tear, rental cars sell for less than comparable vehicles driven by one previous owner. No haggling: One of the most deeply dissatisfying things for car buyers is the price negotiation.