The hospitality industry is a highly competitive sector, and unfortunately, many hotels fail to meet their sales targets. This can be caused by everything from lack of effective marketing strategies to inadequate customer service.
Why are hotels struggling? The pandemic continues to hit the hospitality industry hard, with nearly all hotels across the country now struggling with staffing shortages. According to a new survey by the American Hotel & Lodging Association, 87% of respondents said that they are suffering through a staffing shortage.