What is the competitive advantage of TUI?

TUI's major competitive advantage is its market leadership. Through increased diversification, mergers and acquisitions, the company has grown to become one of the most reputable firms in the European market. This market leadership allows the organisation to leverage on its brand.



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TUI AG said it expects its summer 2023 travel season to be close to pre-pandemic levels even as the pace of growth tapers off amid higher inflation and rising interest rates.

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ranked each provider from top to bottom depending on their overall score, which has seen holiday firms Jet2holidays and Kuoni come out on top in joint first of the best beach and resort package providers. On the other end of the list, eDreams has been ranked at the bottom whilst TUI's rating has dropped down.

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The travel operator added that holidaymakers were spending more money while they were away, often opting for longer breaks and choosing a higher-quality hotel or room. More customers were booking package tours, pushing Tui's average prices higher, including a 20% increase on summer 2022 breaks.

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