What is the difference between CTA and CTR?

Click-through rate (CTR) is the ratio of the number of clicks on a specific link or call to action (also known as CTA, for example the 'Learn More' text at the bottom of an email marketing campaign) to the number of times people were exposed to the link (aka the number of impressions).



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However, in general, a CTR above 2% is considered good, while a Click-Through Rate above 5% is considered excellent. However, these benchmarks are not set in stone, and you should aim for a higher CTR if possible, depending on your goals and budget.

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