The distinction between Disney PhotoPass and Memory Maker is essentially the difference between the "service" and the "product." PhotoPass is the actual system and the team of professional photographers stationed throughout Walt Disney World who take your pictures; anyone can use this service for free, and the photos will appear in your "My Disney Experience" app with watermarks. Memory Maker is the digital product you purchase that grants you unlimited downloads of every PhotoPass photo and video captured during your vacation, including those taken at iconic landmarks and on-board ride photos/videos. If you have Memory Maker, the watermarks are removed, and you own the digital rights to the media. You can purchase Memory Maker for a single day or for your entire trip (usually at a discount if bought at least three days before your visit). In short, PhotoPass is the act of having your picture taken by Disney, while Memory Maker is the "all-access pass" that allows you to keep and download all those memories without paying for each photo individually, making it a popular choice for families wanting high-quality group shots.