The primary difference between a Holiday Inn and a Holiday Inn Express lies in the level of service and the amenities provided. A standard Holiday Inn is a full-service hotel designed for both business and leisure travelers who want a complete stay experience; these properties typically feature an on-site restaurant and bar, room service, and often expanded meeting spaces or ballrooms. Critically, at a full-service Holiday Inn, "Kids Eat Free" is a signature program, but breakfast for adults usually costs extra. On the other hand, Holiday Inn Express is a "limited-service" brand focused on the "smart traveler" who needs a clean, consistent place to sleep without the frills. Every Holiday Inn Express provides a complimentary "Express Start" hot breakfast bar for all guests, but they do not have full-service restaurants or room service. The rooms at an "Express" are often more streamlined, and the properties are typically located near highways or business parks for maximum convenience. While both brands are owned by IHG and maintain high standards of cleanliness, the Holiday Inn is for those who want a "destination" stay, while the Express is for those on the move.