The most convenient and the fastest way is to travel to Dubrovnik by plane. Dubrovnik Airport is located some 20 km southern of the city and during the summer it has numerous air connections with European destinations.
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Dubrovnik International Airport (DBV), known as Cilipi Airport, is the main international airport serving Dubrovnik-Neretva County.
Split is undoubtedly the best for budget travel. It's cheaper than Dubrovnik, making it better for a budget right from the start. Its accommodations, food and sights are all cheaper, and do not compromise the experience one bit. For those wishing to save on accommodation, AirBnB will be a great help.
It is true that Dubrovnik is more expensive than other destinations in Croatia. This is heavily due to Dubrovnik serving as the main filming location for Star Wars and Game of Thrones, which has led to a huge increase in visitors making it the most popular destination in Croatia.
One day is enough to see the Old Town, check out the old city walls, see a few Game of Thrones location sites, and even pop into a few of the attractions like the Rector's Palace and the Franciscan Church. The tip here is definitely to get up early in the morning to make the most of your Split to Dubrovnik day tour!
Dubrovnik a small town, so unless you plan to take day trips to islands or other attractions nearby, two days is the perfect amount of time to get to know this ancient city. (If you're interested in seeing on overview of our entire 2 week itinerary in Croatia, I've written up a summary of our trip here.
Makarska. The turquoise seas and white pebble beaches of the Makarska Riviera are some of the best in Croatia, and the area draws in the crowds during the summer months. About a third of the way from Split to Dubrovnik, with a population of just under 15,000, Makarska is one of the bigger options listed.