What is the global value chain in tourism?

2.2 Global Tourism Value Chains. Antràs (2020: 5) defines a GVC as “a series of stages involved in producing a product or service that is sold to consumers, with each stage adding value, and with at least two stages being produced in different countries”.



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Linked processes such as policy making and integrated planning, product development and packaging, promotion and marketing, distribution and sales and destination operations and services are the key primary activities of the tourism value chain.

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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities.

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For example, if a company sources raw materials in China, manufactures the product in India and sells it to customers in North America, its supply chain is global.

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SWOT analysis is a simple business technique that is used for highlighting the internal and external factors that affect the operations of a business or an industry. A SWOT template analyzes any business or industry's strengths, weaknesses, opportunities, and threats.

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Components of a Value Chain
  • Inbound logistics include functions like receiving, warehousing, and managing inventory.
  • Operations include procedures for converting raw materials into a finished product.
  • Outbound logistics include activities to distribute a final product to a consumer.


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