What is the goal of a travel agency?

A travel agency's main function is to act as an agent, selling travel products and services on behalf of a supplier. They are also called Travel Advisors.



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Try using the SMART goal format – make your goals specific, measurable, attainable, relevant and time-based. S: Increasing visitation from 400,000 to 450,000 annually is an example of a specific goal. M: Goals should be measurable – increasing brand awareness is not measurable.

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Set clear goals SMART goals are specific, measurable, achievable, relevant, and time-bound. Be practical when setting your goals and be sure to set a time frame to evaluate and improve the success of your tourism marketing tactics.

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Try using the SMART goal format – make your goals specific, measurable, attainable, relevant and time-based. S: Increasing visitation from 400,000 to 450,000 annually is an example of a specific goal. M: Goals should be measurable – increasing brand awareness is not measurable.

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Set clear goals SMART goals are specific, measurable, achievable, relevant, and time-bound. Be practical when setting your goals and be sure to set a time frame to evaluate and improve the success of your tourism marketing tactics.

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Motive explains why we want to travel for that purpose and can in this case, for instance, be escapism (i.e. getting away from it all), relationships (strengthening and nurturing relationships with nearest and dearest) or nostalgia (seeing the band I've loved since I was a teenager).

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Top 10 Ways to Streamline and Grow Your Travel Agency Business
  1. ?1. Specialize. ...
  2. ?2. Cultivate Credibility. ...
  3. ?3. Master Your Pitch. ...
  4. ?4. Give a Personal Touch. ...
  5. ?5. Sell Experiences. ...
  6. Go Online. Having an online presence is a must-have nowadays, not a good-to-have. ...
  7. ?7. Partner with Others. ...
  8. ?8. Market Vigorously.


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These are: visitor satisfaction, community development, resource protection, and economic development. This choice of goals for tourism is not surprising, as ultimately the primary motive for tourism development is likely to be economic gains both on the part of private investors as well as governments (Sinha, 1998).

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Examples of SMART Goals
  • Studying. Simple Goal: I need to study more. ...
  • Writing. Simple Goal: ...
  • Reading More Books. Simple Goal: ...
  • Mastering Emotions. Simple Goal: ...
  • Exercising More. Simple Goal: ...
  • Improving Your Diet. Simple Goal: ...
  • Becoming More Productive. Simple Goal: ...
  • Time Management. Simple Goal:


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Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan.

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