While Hilton's Waldorf Astoria brand is known for its traditional luxury experience, its Conrad properties are a more modern take on luxury. There are only 39 Conrad properties. While they don't have the same name recognition as the Waldorf Astoria, they offer some fantastic luxury options.

The highest-end brand in the Hilton portfolio is Waldorf Astoria Hotels & Resorts. It is considered Hilton’s flagship luxury brand, defined by "sincerely elegant service" and iconic, landmark properties like the original Waldorf Astoria in New York or the Cavalieri in Rome. Following closely in the luxury tier are LXR Hotels & Resorts, which is a collection of independent, "bespoke" luxury properties, and Conrad Hotels & Resorts, which offers a more modern, "smart luxury" experience focused on bold design and contemporary art. While Conrad and LXR are undoubtedly high-end, the Waldorf Astoria brand remains the pinnacle of Hilton's prestige, often featuring the most prestigious addresses, highest price points, and "True Waldorf Service" where guests are assigned a personal concierge. In 2026, Hilton also integrated NoMad Hotels into its luxury collection, but for the classic, ultra-premium "old-world" luxury experience, Waldorf Astoria remains the brand that competes directly with the likes of Ritz-Carlton or Four Seasons.