Holiday Inn is the largest and most well-known brand within the InterContinental Hotels Group (IHG) portfolio. In 2026, the Holiday Inn "family," which includes the standard Holiday Inn, Holiday Inn Express, Holiday Inn Resort, and Holiday Inn Club Vacations, accounts for the vast majority of IHG's total room count and global footprint. Specifically, Holiday Inn Express is the most prolific sub-brand, representing nearly 3,000 of IHG's roughly 6,000+ total hotels worldwide. The brand's success is driven by its consistent "limited-service" model, offering essential amenities like free breakfast and high-speed internet at an accessible price point, which appeals to both business travelers and families on a budget. The standard Holiday Inn remains a cornerstone of the "midscale" market, known for its "Kids Stay and Eat Free" program and its ubiquitous presence along major highways and in city centers across the globe. While IHG has expanded into luxury and boutique markets with brands like InterContinental, Regent, and Kimpton, the "Big Blue H" of Holiday Inn continues to be the primary engine of growth and brand recognition for the parent company, serving as the entry point for many travelers into the IHG One Rewards loyalty program.