What is the largest travel agency in the US?

1. Booking Holdings. Booking Holdings, which is inclusive of brands such as Booking.com, Priceline, Agoda, Rentalcars.com, Kayak and OpenTable, held steady at number one this year, with 2022 sales topping $121 billion, up significantly from $76.6 billion in 2021.



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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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How much money do travel agents make? This comes down to certain factors such as the type of clients, level of expertise and the ability to offer specialized services. According to Indeed, the average salary of a travel agent in the US is $49,608 but there are many making up to six-figure incomes.

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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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8 Great Reasons NOT to Use a Travel Agent
  • You Know How to Book Your Own Trips. ...
  • You Have Time to Research and Book Your Own Travel. ...
  • You Know Exactly What You Want. ...
  • You Like Non-Traditional Travel Components. ...
  • You Can Find Better Travel Deals. ...
  • Quirky or Complicated Trip Planning Scenarios.


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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Then along came online booking sites like Travelocity and Expedia. These and other web platforms gave consumers the ability to plan and purchase their own trips. Losing clients to online providers and reduced commissions hurt brick-and-mortar agencies, leading many to downsize or leave the industry altogether.

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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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12 Ways Travel Agents Make Money
  1. Service Fees. A travel agent's revenue can be significantly supplemented through service fees, charged for distinct elements of the travel planning process. ...
  2. Cruise Incentives. ...
  3. Commissions. ...
  4. Travel Insurance. ...
  5. Car Rental. ...
  6. Airline Tickets. ...
  7. Tours. ...
  8. Premium Listings.


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Expedia has a 8.62% market share in the Reservation And Online Booking category, while Booking.com has a 6.18% market share in the same space.

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1. Priceline. Priceline one of Expedia's competitors that is as famous for having celebrity spokespeople (notably Star Trek actor William Shatner) as it is for its uniqueness as an Expedia alternative.

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In 1758, Cox & Kings became the first travel agency in modern history. In 1840, the Abreu Agency was established in Porto by Bernardo Abreu, becoming the world's first agency to open its services to the public. A Thomas Cook travel agency in the United Kingdom, which ceased operating in 2019.

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That it's still around after 260 years is testament to its ability to reinvent itself. Cox & Kings, which bills itself as the longest established travel company in the world, doesn't want to over-promise the celebrities and heads of state you might meet on one of their customized luxury adventures.

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Don't tip your travel agent. “An adviser's job is to create memorable trips for you and they get compensated for their service, so they don't expect more money on top of that,” she said.

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Getting to a Million: Top Travel Agents Share Tips for Six-Figure Sales
  1. Set goals. ...
  2. Education is key. ...
  3. Be in it to win it. ...
  4. Find a mentor. ...
  5. Choose your clients rather than vice versa. ...
  6. Mingle where the high rollers go. ...
  7. Consider working for someone else first, so you can start a business with a book of travel in hand.


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