The "Magaluf controversy" primarily refers to a series of scandals involving "extreme" party tourism and predatory behavior in the popular Mallorca resort town. The most notorious incident occurred in 2014, when a video surfaced of a young woman performing sex acts on multiple men in a bar in exchange for what she thought was a "holiday" (which turned out to be the name of a cheap cocktail). This sparked a global debate about the "duty of care" held by tour operators and bar owners who profit from "pub crawls" that encourage excessive intoxication. In the years following, the local government has implemented strict "Anti-Excess" laws, banning open-container drinking on the streets, prohibiting "happy hours" and two-for-one drink deals, and placing heavy fines on "balconing" (jumping from hotel balconies). These measures represent a broader effort across Mediterranean party hubs to pivot away from "low-value" binge-drinking tourism toward more sustainable, family-friendly visitor models.