Unique, individualized character – a common goal of boutique hotels is to create a more unique and individualized character. They avoid the “cookie cutter” design that is typical of the larger chain hotels and tend to operate independently.
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In general, a boutique hotel is characterized by unique personality and décor, personalized service, prime location and a local flair. To put it simply, when you hit the Holiday Inn, you'll get a clean bed to sleep on and the same bland, boring room you've seen in 100 other cities.
A boutique hotel is a type of hotel that feels small, intimate, and quaint. It typically has less than 100 rooms and offers guests an ultra-personal service. Unlike the way most other hotel brands are perceived by the public, a boutique hotel stays true to the local culture.
Boutique hotels, usually offering between 10 and 100 rooms total, are smaller in size but come with an unequaled level of hospitality and original array of aesthetics that adds to the flavorful atmosphere.
Boutiques tend to offer an aspirational experience, a total experience, and a focus on the property experience. Lifestyle hotels focus on specific activities within the property such as relaxation, spa, and personal well-being, and focus on the individual experience.
Some may have a more unique style but Inns are not as focused on uniqueness and brand as a boutique hotel. They tend to focus more on luxury and comfort and less on providing a homey bed and breakfast feel. An Inn will often provide both breakfast and dinner and oftentimes has an on-site restaurant.