Via Mazzini (or Via Giuseppe Mazzini) is Verona's main shopping street. It links up the city's 2 main squares, Piazza Erbe and Piazza Bra. It's one of the most popular places for tourists who want to check out the many shops selling all the well known Italian fashion brands.

The main shopping street in Verona is the Via Mazzini. It is a beautiful, narrow, pedestrian-only thoroughfare lined with polished marble that connects the two most famous squares in the city: Piazza Bra (where the Roman Arena is located) and Piazza delle Erbe. Via Mazzini is the heart of Veronese fashion, hosting a mix of high-end Italian designers like Gucci and Prada alongside international brands like Zara and H&M. The street is almost always bustling with both tourists and locals performing the "passeggiata" (evening stroll). For those looking for a more "luxury" or antique-focused experience, the nearby Corso Porta Borsari and Corso Santa Anastasia offer an upscale alternative with beautiful historic architecture and elegant boutiques. If you are looking for local crafts or souvenirs, the markets in Piazza delle Erbe are the place to go. In 2026, Via Mazzini remains a "must-visit" not just for the shopping, but for the experience of walking on the historic pink Veronese marble while surrounded by some of the most stunning medieval and Renaissance buildings in Northern Italy.