What is the market size of the tourism industry?

Despite the sharp increase, the market size of tourism worldwide remained below pre-pandemic levels, totaling around two trillion U.S. dollars in 2022.



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Tourism is an economic activity that links places and countries that send tourists (source markets) to places and countries that host tourists (host markets), thus creating a flow of tourists.

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DOMESTIC TOURISM MARKET SEGMENTATION
  • Segment 1 – Spontaneous budget explorers.
  • Segment 2 – New horizon family.
  • Segment 3 – High Life enthusiast.
  • Segment 4 – Seasoned leisure seeker.
  • Segment 5 – Well to do Mzanzi family.


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As the industry entered the recovery period of the COVID–19 pandemic, travel and tourism's share of GDP increased from 1.54 percent in 2020 to 2.15 percent in 2021 (table A). The travel and tourism industry's real output increased $362.0 billion in 2021 but has not fully recovered from the pandemic.

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The United States ranks third with 45,037,000 visitors, known for its diverse landscapes and iconic cities.

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The four pillars include: Environmental Responsibility, Social Equity, Economic Health, and Cultural Vitality.

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The tourism industry, also known as the travel industry, is linked to people traveling to other locations, either domestically or internationally, for leisure, social, or business purposes. It is closely connected to the hotel industry, the hospitality industry, and the transport industry.

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Showing 10 out of 14 companies. Blackstone Inc, KKR & Co Inc, Fortress Investment Group LLC, Apollo Global Management Inc, and Bain Capital LP are among the top 5 private equity investors in the travel & tourism industry in 2021 by deal volume.

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