The term "passenger services" is a broad umbrella in the transportation industry that encompasses every touchpoint a traveler has with a carrier, from booking to baggage claim. In 2026, this includes ground handling (check-in, boarding, and gate management), in-flight services (catering, cabin comfort, and entertainment), and customer support (handling delays, rebookings, and loyalty programs). In the context of airports and rail stations, passenger services also refer to the physical amenities provided for comfort, such as lounges, information desks, assistance for travelers with reduced mobility (PRM), and "concierge" style help. The strategic objective of passenger services is to minimize "travel friction" and maximize the "Guest Experience." As technology evolves, we see an increasing integration of AI-driven passenger services, such as automated baggage drops and biometric "facial recognition" boarding, all aimed at making the journey through a terminal as seamless and stress-free as possible for the modern global traveler who expects efficiency and high-speed connectivity at every stage of their trip.