Squares and rectanglesRectangles and squares indicate familiarity, comfort, security, and a sense of peace. Even when not in focus, they are used in almost every design as a base or a frame to give it a sense of stability.
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It comes down to basic biology and evolutionary development, according to biological anthropologist Helen Fisher. Men are more romantic, Fisher said during an episode of Neil deGrasse Tyson's StarTalk Radio. They fall in love faster because they're so visual. They fall in love more regularly.