In 2026, Sixt remains the most popular and dominant car rental company in Germany, holding the largest market share and the most prestigious reputation. Headquartered in Pullach, near Munich, Sixt is known for its high-quality fleet, which features a significantly higher percentage of "Premium" German vehicles like BMW, Mercedes-Benz, and Audi compared to its competitors. Other major players include Europcar, Enterprise, and Hertz, along with the budget-friendly "Buchbinder." Sixt’s popularity is driven by its extensive network at every major airport and train station, as well as its user-friendly mobile app that allows for "contactless" pickups. In recent years, Sixt has also pivoted heavily toward electric vehicles (EVs), offering a wide range of Tesla and BYD models to meet the growing demand for sustainable travel on the Autobahn. For travelers, Sixt is often the go-to choice because it represents the "German standard" of efficiency, although it often carries a price premium over local or budget international brands.