What is the most popular liquor in Italy?

What are the most popular Italian liqueurs? Although Aperol is seemingly everywhere now, Campari is arguably Italy's most popular aperitivo liqueur. This bitter red Italian liqueur works just as well with a splash of soda as it does in some of Italy's most famous cocktails – from the Americano to the Negroni.



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While the spritz has seen many variations through the centuries, the modern spritz is a prosecco-based cocktail with a splash of an aperitif: an alcoholic liqueur that is usually somewhat bitter with fruity and herbal flavors.

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