Most people tend to buy black or navy suitcases, says Phil Dengler, co-founder of the travel site The Vacationer.

The most popular suitcase color by a significant margin is black. This preference is driven by several practical factors: black luggage is viewed as professional, timeless, and versatile for both business and leisure travel. More importantly, black is the most effective color for hiding the scuffs, dirt, and grease that inevitably accumulate during the baggage handling process. However, this popularity creates a major downside at the airport—the "sea of black bags" on the luggage carousel makes it difficult for travelers to identify their own bag, leading to frequent accidental pickups. Because of this, "navy blue" and "dark grey" are the second and third most popular choices. In recent years, there has been a trend toward vibrant colors like "burnt orange" or "mint green" among younger travelers who want their bags to stand out for security and style reasons. Despite the rise of "aesthetic" luggage, retail data consistently shows that black remains the top-selling SKU for almost every major luggage brand, including Samsonite, Tumi, and Travelpro.