In the United States, the service is simply known by its brand name, Uber, though the parent company is officially registered as Uber Technologies, Inc. Originally founded as "UberCab" in 2009, the name was shortened to Uber in 2011 after complaints from San Francisco taxi operators. In 2026, it operates as a multifaceted mobility platform that includes not just ride-hailing (UberX, Uber XL, Uber Black), but also food delivery through Uber Eats and freight logistics via Uber Freight. While the company operates internationally under various names and local entities—such as Yōubù in China prior to its sale to DiDi—in its home market of the USA, the name remains a household verb. The company is headquartered in San Francisco and continues to be the dominant rideshare provider in North America, consistently competing with its primary rival, Lyft, across nearly every major American city and suburban area.