What is the new brand name of Marriott?

Marriott International's new midscale extended-stay brand is officially named StudioRes. Marriott announced the brand, formerly known as Project MidX Studios, in early June. The company bills the brand as an affordable midscale option for extended-stay guests.



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“There are many brand names we use in regular vernacular today where people were thinking, 'What does that actually mean?' ” Bonvoy, which Timpone confirmed “comes from 'bon voyage,'” was carefully selected by Marriott, which even investigated how the name would be pronounced in different languages, including Chinese.

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Unveiled in February 2019, Marriott Bonvoy is Marriott International's new loyalty brand that replaces Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).

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Hilton Worldwide and Marriott International are two different companies that operate two of the largest hotel portfolios in the world. Hilton hotels are not part of the Marriott Bonvoy loyalty program, either. Hilton has 18 hotel brands covering 6,000 properties in 117 countries.

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Marriott Bonvoy is Marriott's loyalty rewards program, and Marriott is an entirely separate company from IHG (the InterContinental Hotels Group), which has its own loyalty program, IHG Rewards.

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On November 16, 2015, Marriott International announced its plan to acquire Starwood Hotels & Resorts Worldwide. On April 8, 2016 stockholders of both Marriott International and Starwood Hotels & Resorts Worldwide approved the merger.

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Marriott is the largest branded hotel in the world with more than 1.5 million rooms, making it 35% bigger than its closest U.S. competitor, Hilton.

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In 1995, Marriott International purchased a 49% stake in The Ritz-Carlton Hotel Company, and in 1998, they purchased an additional 50% stake in the company, giving it 99% ownership of the company.

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Marriott International is known as an innovative leader in luxury hospitality. Each of our globally recognized luxury brands offer owners long term value through category leadership, engagement with loyal and coveted consumers, and dedicated luxury expertise to support operations.

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