In 2023, the most notable "new" development in the Canadian aviation market was the continued expansion and eventual consolidation of Canada Jetlines and the rise of Porter Airlines' jet service. While Porter is a legacy brand, 2023 was the year it launched its "PorterReserve" and "PorterClassic" products using brand-new Embraer E195-E2 jets, effectively transforming it into a major national player competing with Air Canada and WestJet. Additionally, 2023 saw the launch of Lynx Air, a new ultra-low-cost carrier (ULCC) that briefly competed in the market before the industry underwent further shifts. Another significant entry was Flair Airlines' aggressive expansion, though it faced financial scrutiny during that period. For travelers in 2026, the "2023 era" is remembered as a volatile time that briefly increased competition and lowered fares before the market settled into its current state. Most of these "new" carriers focused on "unbundled" pricing—where the base fare is very low but passengers pay extra for bags, seats, and water—a model that has now become the standard for domestic travel across Canada.