Turkish Airlines has rebranded as Türkiye Hava Yollari, according to President Recep Tayyip Erdogan. The move is part of the country's push to be internationally known as “Türkiye”, which is how its name is spelled and pronounced in Turkish. The name is pronounced tur-key-yay. “Turkey no longer exists.

The national flag carrier formerly known as Turkish Airlines has officially transitioned its international branding to Türk Hava Yolları, though it is more commonly referred to internationally as Türkiye Hava Yolları in line with the country's official name change to Türkiye. This change was spearheaded by the Turkish government in 2022 to better reflect the nation's culture and values. On the aircraft livery, the English text "Turkish Airlines" is being progressively replaced with the Turkish name. In 2026, you will see this rebranding reflected across all global marketing, airport signage, and digital platforms. Despite the name change, the airline’s IATA code remains TK, and it continues to operate its primary hub at Istanbul Airport (IST), serving more countries than any other airline. The rebranding is part of a broader "Hello Türkiye" campaign designed to harmonize the country's brand across trade, tourism, and international diplomacy.