What is the off-peak strategy?

Off-peak pricing refers to the practice of charging lower prices for goods or services during times of low demand. This pricing strategy is often used to stimulate demand for a product or service and to encourage customers to purchase during non-peak periods.



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Off-peak travel, aka at a time when demand is lower, is a great way to take advantage of less expensive flights, fewer crowds, and more options for hotels and getaways. Granted, the cons are that, typically, the trip is during less than ideal weather, for example.

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An Off-Peak Day Return ticket is the name for a cheaper day return ticket valid for travel to and from a destination on Off-Peak trains only.

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On-peak hours are between 4pm and 7pm because more energy is used at that time. As a result, more energy needs to be produced so energy costs more, while during off-peak hours less energy is used and it costs less.

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Off-Peak tickets give you some flexibility - if you can still use an Off-Peak ticket on the train you now want to travel on, you can just catch that one instead! If you want to travel during peak time, you'll just need to pay the difference between the Off-Peak fare and the Anytime fare.

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