As of 2026, the most pressing issue for Zimbabwe's tourism industry is the sudden introduction of a 15.5% Value-Added Tax (VAT) on tourism activities and transfers. This policy change has created a "contractual crisis" because many international tour operators and group travelers pre-booked their 2026 itineraries years in advance at zero-rated prices. Operators now face the difficult choice of absorbing these costs, which erodes their thin profit margins, or passing the increase to customers, which risks reputational damage. This tax hike makes Zimbabwe less competitive compared to neighboring wildlife hubs like Botswana, Zambia, and South Africa. Additionally, the industry continues to grapple with an aging infrastructure and a complex multi-currency environment, which complicates administrative compliance and pricing for international agents who require long-term stability to market Victoria Falls and safari packages effectively.