The primary attraction based on the Despicable Me franchise is "Despicable Me Minion Mayhem," located at Universal Studios Florida, Universal Studios Hollywood, and Universal Studios Japan. In this motion-simulator adventure, guests are "recruited" by Gru to be turned into actual Minions. The experience begins in Gru’s living room and lab (the pre-show), where you are "scanned" for human germs and then enter the "Minionization Station." The ride itself uses high-definition 3D digital projection (though some locations have moved to 2D) and a sophisticated motion base to make you feel like you are plummeting, dodging giant flyswatters, and bouncing through Gru’s gadget-filled factory. It is a "heartfelt" thrill ride that concludes with an interactive "Minion Dance Party" near the exit. In 2026, at Universal Orlando, the experience has been expanded into an entire "Minion Land" on Illumination Ave, which also features the newer "Illumination’s Villain-Con Minion Blast," an interactive, standing-motion attraction where guests use "E-Liminator" blasters to compete in a villainous tournament.