Celebrity Cruises has launched a multi-million-dollar global advertising campaign with the tagline, Journey Safe, Journey Wonderfull.
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The inspiration for the “X” logo came from the Greek alphabet, as “X” is the symbol for the Greek letter “Chi,” which is the first letter in the Greek spelling of Chandris. However, more than a reference to the Chandris family, the “X” now serves as the face of the brand.
Celebrity Cruise is famous for its hospitality services. To ensure your stay is comfortable, you get 24-hour room service. The USP (unique selling point) of Celebrity cruise ships lies in its exclusivity.
Who is the target market for Celebrity Cruises? Young adults looking for soft adventure and sports activities; Boomers looking for a cruise with lots of enrichment at sea; Spa lovers; Travelers who want a taste of luxury at a premium cruise price.
Celebrity Cruises is a cruise line headquartered in Miami, Florida and a wholly owned subsidiary of Royal Caribbean Group. Celebrity Cruises was founded in 1988 by the Greece-based Chandris Group, and merged with Royal Caribbean Cruise Line in 1997.
The average age of a Celebrity passenger is a tad north of 50. Still, while families with younger children usually gravitate to one of the above-mentioned lines with more family-friendly activities, that doesn't mean you can't bring your kids on a Celebrity cruise.
Carnival Cruise Line, known for its budget-friendly fares and frequent sales, and Celebrity Cruises, which offers a more upscale experience at reasonable rates, rank No. 2 and No.3, respectively.