What is the slogan of Emirates?

To over Six Continents", and "Hello Tomorrow". Emirates currently uses the slogan "Fly Better".



The current primary global slogan for Emirates is "Fly Better." This branding was officially launched in late 2018 and continues to be the cornerstone of their marketing in 2026, featuring high-profile ambassadors like Penelope Cruz. The slogan is meant to encapsulate the airline's philosophy of providing an elevated travel experience through its young fleet, industry-leading "ice" entertainment system, and world-class hospitality. It replaced the long-running "Hello Tomorrow" campaign. In 2026, the "Fly Better" message has been integrated into their major sports sponsorships, including a special edition AC Milan jersey celebrating the club's 120th anniversary with the text "Emirates - Fly Better." The slogan serves as a direct promise to the consumer that regardless of the class of travel, the journey on an Emirates A380 or Boeing 777 will be superior to the standard aviation experience.

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Our Mission Commit to safeguarding all customers, staff and assets against acts of unlawful interference through continuous reviews, training and education. Implement internationally established industry standards and practices, to ensure a safe and secure environment while facilitating business growth.

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Today the airline ranks 4th among all the world's air carriers, operating commercial flights. The Emirates Airlines logo emphasizes the conservatism of Arabs. In the history of the company it was changed only once - in 1999. The logo is the company name written in the Arabic script and Latin.

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The airline's luxurious amenities, regionally inspired gourmet cuisine, award-winning in-flight entertainment system – ice – and unmatched hospitality provided by its iconic multi-lingual Cabin Crew from over 130 nationalities have made Emirates one of the world's most recognized airline brands.

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When it comes to airline customers, brand awareness of Emirates is at 48% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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The airline's luxurious amenities, regionally inspired gourmet cuisine, award-winning in-flight entertainment system – ice – and unmatched hospitality provided by its iconic multi-lingual Cabin Crew from over 130 nationalities have made Emirates one of the world's most recognized airline brands.

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While Qatar has the best and the most user-friendly loyalty program, Emirates and Etihad offer amazing first-class service to passengers. Qatar and Emirates also offer quite a bit of global coverage for the most intrepid travelers. In terms of flight experience, you'll find all three airlines enjoyable.

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It operates to more than 150 cities in 80 countries across all continents (except Antarctica) through its fleet of nearly 300 aircraft. Cargo activities are undertaken by Emirates SkyCargo.

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The falcon has 7 tail feathers also representing the 7 Emirates. The falcon holds with its talons a red parchment bearing the name of the federation in Kufic script. Prior to March 22, 2008, when the emblem was modified, the falcon had a red disk, which showed an Arab sailboat in its interior, surrounded by a chain.

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Our policies are reviewed from time to time and any updates are communicated to employees and stakeholders accordingly. We stand by our values of Safety, Service Excellence, Innovation, People, Financial Strength.

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  • Boston.
  • Chicago.
  • Dallas.
  • Houston.
  • Los Angeles.
  • Miami.
  • New York.
  • Newark.


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Emirates, one of the most celebrated airlines for its in-flight premium products, is a force to be reckoned with in the airline industry. It has the world's largest fleet of Airbus A380s, and flies all around the world, connecting destinations with one of the most luxurious in-flight products.

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Airline ranking company Skytrax released its 2023 list of the 20 best airlines in the world. Singapore Airlines came in first, taking the win over 2022's winner Qatar Airways.

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Emirates is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai's Investment Corporation of Dubai.

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Weaknesses. Dependence on a single hub: Emirates Airlines primarily operates through its hub at Dubai International Airport, which can expose the airline to risks associated with disruptions at the airport, such as capacity constraints, operational issues, or geopolitical tensions in the region.

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