What is the Southwest Airlines mission statement?

Southwest Airlines Mission Statement Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.



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About the summary The author of The Southwest Airlines Way, Jody Hoffer Gittell shows us how the company does not use the conventional wisdom of the market and uses completely innovative approaches to deal with many common business situations.

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Let them know that you are wanting to explore your own career potential and you feel that Southwest Airlines will give you the challenges and opportunities to keep climbing and discover your potential.

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Southwest Airlines has a unique business model that is based on keeping costs low. They do this by flying only one type of plane, which makes maintenance and training easier, and by using a point-to-point system instead of a hub-and-spoke model, which reduces the need for expensive airport infrastructure.

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Background: DOT Secretary Pete Buttigieg announced his agency's investigation into Southwest in January, focused on whether Southwest engaged in unrealistic scheduling that would be considered an unfair and deceptive practice under federal law.

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The Core of Southwest's Culture: Values and Purpose
  • Southwest Airlines' purpose is: “Connect People to what's important in their lives through friendly, reliable, low-cost air travel.”
  • Warrior Spirit.
  • Servant's Heart.
  • Fun-LUVing Attitude (*)
  • Work Safely.
  • Wow Our Customers.
  • Keep Costs Low.


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“I know that your airline has a strong commitment to safety and customer service. I've read about your modern fleet of aircraft and I'm impressed by your global reach. I would be proud to work for an airline that is making such a positive impact on the industry.”

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People come first. We're a Company that takes care of its People and its communities, and our People take care of each other. (We're Cohearts, after all!) Our unique Southwest® Culture is woven into all aspects of our business, from we treat each other to how we provide Next-Level Hospitality to our Customers.

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If you're flying often, you likely want options. While Southwest is certainly large, Delta's footprint nearly triples Southwest's.

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