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What is the tagline of JetBlue?

You Above All is more than a tagline, it's JetBlue's promise to customers and a mantra crewmembers can rally around for the next 10+ years. Voted Most Eco-Friendly Airline by Zagat's Airline Survey in 2008 and 2009, New York-based JetBlue Airways has created a new airline category based on value, service and style.



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Institutional investors own Jet Blue. The top individual JetBlue shareholders are current company executives and a former board member. JetBlue's top institutional investors include Fidelity Management Research Company (10.5% of total shares), the Vanguard Group (9.0% of total shares), BlackRock Inc.

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Delta's Tagline: Climb higher. Now, imagine after reading their inspirational vision, mission, and values, that the next line you see is “Delta Is Ready When You Are” (1984) or “The Airline with the Big Jets” (1959) instead of “Climb higher.” What emotion did that evoke within you?

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JetBlue shined in the experience category, particularly in cabin features. “Once again, JetBlue was the top airline for cabin features, with complimentary Wi-Fi across its entire fleet plus seatback TVs and the largest economy seats in the U.S.,” wrote the site.

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JetBlue Airways competitors include Southwest Airlines, Delta Air Lines, United Airlines and American Airlines. JetBlue Airways ranks 3rd in Gender Score on Comparably vs its competitors.

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