What is the theory of experience in tourism?

Tourism experiences are personal events characterized by their subjective nature. Because of this, each consumer has his or her way of perceiving the experience depending on their individual characteristics.



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If you think about the traveller's journey in marketing terms, and more specifically for accommodation marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

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explained earlier, the tourism experience is grouped into three stages or phases (see Figure 1), according to Boniface and Cooper (2009): the anticipation phase, the realisation phase, and lastly the recollection phase.

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A memorable tourism experience is inherently personal, engages the senses, makes connections on an emotional, physical, spiritual, intellectual or social level and creates a lasting memory.

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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities. a) Attraction: Tourism activity starts with the attractions. At a place or destination there has to be some attraction only then people or tourists will visit that area.

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5 Ways to Create an Innovative Tourism Experience
  1. Add a unique element.
  2. Offer authentic, local experiences.
  3. Help your customers get the best of both worlds.
  4. Make the most of your location when designing your tour.
  5. Analyze your market to find service gaps.


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There are three main reasons for travel. These are: o Leisure tourism o Visiting friends and relatives o Business tourism Most tourist trips can be placed into one of these groups.

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The three pillars of sustainable tourism are environmental sustainability, social sustainability and economic sustainability (sometimes referred to as planet, people and profits).

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The nature of the experience a tourist wants can be found out by the category of destination of the tour program.
  • II – Tourism Business Catering Goods and Services. ...
  • III – Government of Tourism Host Community. ...
  • IV – Tourism Host Community.


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Although a location's capacity for number of tourists and the specific number of sustainable years may vary from location to location, Butler proposed that every tourist location evolves through a common set of stages: exploration, involvement, development, consolidation, stagnation, and then some variation of ...

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